Our Marketing Offering
TRC is structured to help a diverse array of clientele meet their business objectives, ranging from pre-raise promotional strategies to decentralized application user adoption campaigns. Each campaign is customized to meet client requirements. Reach out to a TRC representative for greater details on our engagement structure.
Considering an ICO? Our community growth strategies develop excitement and build credibility within your target audience to bolster your crowdsale ICO. Create noise early and reverberate your message to make the most of your offering.
dApp User Adoption
Build a use case portfolio with meaningful partners and end users by leveraging audience based testing
Build a targeted email or SMS database to realize an ongoing communication strategy. Qualified leads will form the foundation of your CRM, your organization’s most valuable internal communication asset.
Identify your ideal audience profile through extensive new user acquisition testing. Our program uses first, second, and third party data coupled with creative permutations to quickly discover trends based on key performance indicators. These trends are analyzed for optimization and effective scaling.
Re-engagement following initial exposure is critical to driving conversions. Thomas Ray retargeting campaigns focus on sequential communication that takes new users through a tightly defined series of messages based on user behavior parameters and recency.
Develop an email marketing program that provides meaningful insights to your subscribers. Automated drip campaigns paired with rigorous testing enable a continuous flow of communication, and database segmentation yields highly relevant messaging to your most valuable subsets of users.
Social Media Advertising
Test a variety of business objectives through social media advertising. Social networks are critical for idea formation and communal validation. Our approach leverages native aspects of social media to build an ongoing presence rooted in analytics and community feedback.
Search Engine Marketing
Meet users at peak interest with a well defined keyword mix and a dynamic messaging strategy. Paid search competition within the Blockchain space is increasing by the day. Become an early adopter now in order to own keyword impression share.
Thomas Ray provides best-in-class attribution and reporting. Each client receives a modular weekly report as well as a granular monthly presentation to be reviewed with a dedicated account executive. Weekly reports and monthly presentations are structured to build collaboration and improve performance.